Efe gokce | Press Releases and Their Purpose
According to Efe Gokce, Press releases will undoubtedly come up while you're planning your company's public relations strategy. Although many people are aware of what they are, very few are aware of when and how to utilize them. A press release is a written statement that provides precise but condensed information on an occasion, situation, new product launch, or another incident. It is frequently connected to a company or organization and made available to the media in a variety of ways.
A press release is not a guarantee that the media will report on it. Media outlets will inquire as usual: Does it pique their readers' interest? Does it provide some sort of communal benefit? You want to take into account other publications that could publish your press release. If you're lucky, social media users like bloggers, tweeters, and other users may decide to promote it on their networks.
The Value of Timing
Efe Gokce says that the majority of press releases may be released "immediately." This implies that once you make the information public, anybody can share it. For instance, you presumably want to promote as much timely coverage as you can while promoting an impending event.
Other press releases can set deadlines for when the media can start reporting them or might only let specific media outlets report them right away. They could be made available to other news outlets, websites, or blog owners for publication at a later date. You might provide a date when coverage can start if you're revealing anything that has to be kept secret until the appropriate time.
A press release's purpose
Every press release should have a clear message that promotes something important and particular. In addition, a press release is a written piece that follows a specific format and has three marketing and advertising goals:
1. Announcing a newsworthy incident to the media in the hopes that they would spread the word.
2. To provide information about your company in the hopes that a journalist will read it and use it as the basis for a real news piece.
3. To advertise your company's online presence on blogs, websites, and social networks.
There is disagreement about whether this last strategy matches a press release or whether "news release" is a better phrase. In any event, compared to traditional media channels, social media offers a more direct path to your audience.
Writing Advice for Press Releases
Efe gokce says that A press release normally starts with the current date and the name of the city from where it came. It needs to have an eye-catching headline. Always write in the third person, revealing fascinating details from a distance.
Take a step back if your information isn't captivating. Perhaps you can add something to your announcement or event to make it more intriguing. That "something" must undoubtedly occur. When you are certain that an A-list celebrity will not attend, you cannot imply that they will. It can also be effective to tie your press release to a hot topic or topical news item.
Don't use formal, stiff language. The initial sentence shouldn't turn off the reader. Bottom line: If your event is uninteresting, your press release can be too. Therefore, why would any media want to pursue the subject, therefore, if that's the case?
A press release shouldn't only list information.
A business executive or a representative from the charity benefiting from the event, for example, are usually good choices for quotations in press releases about a firm or event. However, press releases seldom include verbatim remarks from speakers. Instead, they frequently represent the idealized version of what the speaker should have said and thus the purpose of the press release. They serve as a rhetorical tool to pique curiosity.
What a Press Release Is Not
Press releases are not always effective marketing tools. Set reasonable expectations. Don't assume that every press release you make will be picked up by the major media. Don't give up, though. Efe Gokce says that press releases are a crucial component of any public relations strategy and require consistent work to be successful. You're sure to gain some media if you keep looking for ways to make your press releases unique.
